Style guides

Fashion is constantly evolving, yet some styles transcend time, culture, and occasion. The kimono dress is one of them a piece that effortlessly blends heritage and modern sophistication. Originating from...

There are few garments that define effortless grace quite like kaftan maxi dresses. A symbol of both heritage and modernity, this timeless silhouette continues to evolve, capturing the attention of...

Summer in the UAE is all about sunshine, sea breeze, and style. Whether you are lounging at Jumeirah Beach, relaxing by a resort pool in Abu Dhabi, or vacationing on...

The summer of 2025 in the UAE is all about confidence, colour, and comfort. From the streets of Dubai to the serene beaches of Abu Dhabi, women are embracing styles...

What distinguishes this year’s pageant as invigorating is the way participants are embracing diversity via their attire. Clothing has evolved into a medium with kaftans or abayas playing a central...

When it comes to effortless elegance, few people do it better than Bella Hadid. Whether she’s walking the red carpet in couture or strolling along the coast in breezy resortwear,...

  The soaring summer heat gets us thinking: What do I wear today? Why not add Kaftans to your wardrobe and ace up your fashion game this season! An outfit...

  Fashion Tips & Trivia on Kimonos, with Trending Boho-Chic Must-Have Styles.  Although Kimono dresses and robes are considered beachwear, they are versatile in every possible way. So many fashionistas...

Resort Wear 101: How to Keep It Boujee and Breezy Planning to escape into a tropical paradise? Or Prepping for a luxurious beach wedding? No matter what your vacation plans...

Versatile Maxi Dresses that make you slay all day! Learn more about the most trusted Fashion BFF - Maxi Dresses  Maxi dresses are one of those elite pieces of clothing...