John Sharma: A Visionary in Resort-wear

It all began with a cocktail in hand, gazing at the endless turquoise waters of the Maldives. John Sharma, a passionate traveller with an eye for elegance, found himself captivated by the effortless glamour of resort fashion. He envisioned a collection that embodied luxury, comfort, and the spirit of wanderlust. That moment sparked the birth of Inoa, his first luxury resort wear label, which quickly became a global success after its launch in 2013.

John’s journey in fashion was anything but ordinary. With an innate understanding of prints, fabrics, and silhouettes, he immersed himself in the world of design. Traveling across continents, he sought inspiration in the vibrant markets of Morocco, the sun-drenched coasts of Italy, and the bustling streets of India. Recognizing the craftsmanship and artistry India had to offer, he established his own manufacturing and design studio there—a space where creativity thrived, and exquisite garments came to life.

A decade into his journey, in 2022, John introduced Stella Moretti, a brand that redefined European elegance in resort wear. Each piece reflected timeless sophistication, blending Mediterranean charm with modern silhouettes. His mastery in creating luxurious, travel-ready ensembles continued to earn him global recognition.

Now, in 2025, John is taking yet another bold step—launching INOA in UAE and expanding to multiple other markets globally.

John’s expertise, vision, and relentless pursuit of perfection have made him a true icon in the resort wear industry.